The beach carrier mary ricci case study

She may also need to file trademark and copyright protections. Ricci should try to find out the current sales volume for the product from Shade USA. After 3 years you This could dramatically change the break-even point. Finally, Ricci is solely focused on funding the first phase of fixed costs with the initial loan but is not considering the timing of the payments for the remaining three phases of the roll-out.

This can be done with her attorney. What are the limitations to the assumptions Ricci has made in determining the market potential? Ricci would receive important feedback by taking a prototype of her bag to some of the beaches to see the response. What is the nature of the product?

This may be a significant overstatement of the market as many people who use these products will never have a need for a large bag. How can Ricci protect her product design?

This could dramatically change the break-even point. A line of credit in place could suffice for future borrowings after the product has successfully sold in the first phase.

A fifty percent savings would reduce the break-even point and increase profitability. It comes with an adjustable strap and various-sized pockets for carrying all types of items to the beach or other outdoor activities i.

Further, Ricci based the market potential on the assumption that all women who purchase sunscreen products would be the target buyers of the Beach Carrier. Therefore, she must account for this fluctuation in production, inventory maintenance, start-up funding, and overall cash flow as well as determining when best to launch the product.

Ricci may want to reconsider selling through a retailer. In my opinion, this also appears to be an overestimate of the market potential and could negatively impact the break-even point. It is a large, lightweight, durable bag that is designed to carry everything required for a day at the beach, including a chair.

Is the financing sufficient to fund the roll out of the Beach Carrier as planned? Why or why not? First of all, funding in this range is only focused on covering the fixed costs for the first three months of the roll-out.

In addition, it was already pointed out in Question 2 that there is a strong possibility that Ricci may have initially overestimated the market potential, and the true market potential is significantly less. However, a inch by inch bag is huge and would be extremely heavy if completely filled.

However, many consumers would likely view these other carrying methods as an advantage, especially if one is packing lots of stuff including chairs and umbrellas. She decided not to sell the concept or license it.

It is manufactured in a lightweight, tear-resistant, fade-proof fabric that dries quickly and is thus suitable for a range of outdoor activities.Mary Ricci is an entrepreneur with an innovate product concept.

it was promoted in novelty and general interest mail order catalogs and special interest magazines to appeal boat owners and beach killarney10mile.coml Key Actions As far as the promotion of the beach carrier is concerned to $ Case Study #2 The Beach Carrier BUS Entrepreneurship Management and Marketing Dr.

Peter Tao 28 May THE BEACH CARRIER CASE STUDY The Beach Carrier is a new product concept developed by Mary Ricci. A1: The Beach Carrier is a new product concept developed by Mary Ricci. It is a large, lightweight, durable bag that is designed to carry everything required for a day at the beach, including a chair.

The Beach Carrier

Mary Ricci does not have capital, but wants to maintain ownership throughout the introduction and market penetration phase. Mary Ricci is ready to work hard to see this product through.

Background The Beach Carrier Mary Ricci is unwilling to sell the design to a manufacturer.

Ricci does not have a proper marketing strategy for The Beach. THE BEACH CARRIER CASE STUDY The Beach Carrier is a new product concept developed by Mary Ricci.

The Beach Carrier Essay Sample

It is a large, lightweight, durable bag that is designed to carry everything required for a day at the beach, including a chair. A1:The Beach Carrier is a new product concept developed by Mary Ricci. It is a large, lightweight, durable bag that is designed to carry everything required for a day at the beach, including a chair.

The Beach Carrier can be folded down to a inch by inch square for easy storage when not in use.

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The beach carrier mary ricci case study
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